Why AGW Is A Communication Issue

Shub Niggurath has just made the startling (?) discovery that PR people think the problem with AGW not having become a religion for the masses can be solved by…PR people.

Talk about a hammer convinced the whole world is a nail. Or turkeys consensually rejecting the notion of Christmas.

Sarcasm aside, there is a grain of truth even in the most mendacious Desmogblog statement, and so there is here. In fact, “communication” implies a source, a destination, a medium and a message. Failure of any of those components is a failure at communication.

The issue of course is that close-minded PR people will rationalize their problems as some issue related to the medium, and act accordingly, and quite wrongly (they remind me of Father Dougal panicking in “Speed 3” and so resorting to the one thing he knew how to do, celebrating Mass).

In the real world instead, the real communication failure has been at the level of the message. As I wrote in Nov 2008, AGWers have  nothing to show:

for all the huffing and all the puffing, there is very little that AGWers can show to support their claims

This doesn’t necessarily mean AGW is nothing and will have no consequences. What it means is that True Believers behave as if they have yet to understand what the issue is about, and keep reverting to type in the face of absolute cluelessness:

they use the tools learned to protect pandas or clean up the Hudson river. And for most intents and purposed, they fail: because, as Revkin has realized, Anthropogenic Global Warming, aka Climate Change, truly is a completely different beast

Expect plenty of claims for the foreseeable future then, about this or that phenomenon as evidence of global warming or climate change. Luckily though, due to the intrinsically inflationary nature of their approach, everything they say will quickly lose in importance.