In his quest to find how to ‘change any minds‘ about the need for a ‘climate fix‘, Tom Zeller Jr repeats the tired mantras of climate campaigners such as former US Vice president Al Gore (‘Sheer will is needed for climate fix‘, NYT, Nov 16, 2009), including an alleged lack of ‘capacity to respond quickly‘ to dangers that are not ‘tangible in the here and now‘, and the general inability to pass laws anywhere on a carbon tax.
I have a more profane explanation.
Precisely because ‘virtually every Pavlovian trigger discovered in the human brain is now pulled by advertisers‘ (in the words of Mr Gore), people have grown smarter and more skeptical to concocted gimmicks such as those incredibly mentioned by Mr Zeller, i.e. the cat video with fake subtitles and the Maldives Government’s antics scuba-diving in the latest gear to submerged desks (one hopes they found a way for the manufacturers to pay for the publicity).
The cause for a serious analysis and management of climate change is further undermined by the constant barrage of absurdly bad news, once again taking up a prominent space in Mr Zeller’s article: climate change causing mental health problems, women faring worse than men, golf participation plummeting. Who in their right mind could ever believe that everything and anything will be negatively affected by climate change?
The desire of too many to rethorically batter the general public into climate submission by including evermore far-fetched and scary statements however flimsy the evidence and surreal the claim, can only harden the public’s resistance to do anything at all, not just about purported disasters of the year 2100 but also concerning those of 2010.
Unless and until the likes of Mr Zeller, let alone the average climate crusader, get such a simple point, I am afraid it is going to be plenty of fruitless talking, grand posturing and ridiculous feline videos for a long long time. And minds will keep changing, yes, but in the sense of turning away from climate action.