Campaign Sites Cannot Click

Alex Beam wonders on the pages of the Boston Globe and the International Herald Tribune why “campaign sites just don’t click“, i.e. (not his words) why the web sites of 99.999% of politicians make people cringe if not inspire immediate visit to YouTube to watch awful Britney Spears dance routines instead.

I have my dream answer to that.

Campaign site can’t click because on the Internet sincerity can only be faked for a limited amount of time, only to change into ridicule.

And so despite what media gurus will try to sell, until a sincere politician shows up, campaign sites will never “click”