B.E.S.T. Not Yet

Plenty of brouhaha everywhere about the pre-pre-pre B.E.S.T. papers. Ignorant reactions undoubtedly already abound.

I surmise that the four pre-pre-pre-papers will get torn to pieces in the next few days (here’s my biting off the UHI article, followed by Steven Mosher’s). The quality of the BEST work will be measurable in the way they will react to that ( (a) making the necessary adjustments, (b) ignoring the lot, or (c) circling the wagons).

The jury is still much out. In the case of Anthony Watts, so far it’s been a strong (b). Assuming B.E.S.T. is not a collection of unprofessionals, such a reaction makes little sense.

OTOH we do not even know if B.E.S.T. is really about science, or something else. As I commented at Judith Curry’s blog:

Read what you write Judith! A PR strategy! Did Bohr have a PR strategy, or Maxwell, or Dirac.

The BEST PR strategy is not the best PR strategy because it became so important as to become visible. It’s THE news, as you can read at WUWT. And a total failure: science takes once again the back seat, and who cares if BEST does it for visibility rather than politics?

Your results and your work have just been buried by your team. Congratulations! /sarc

No placebo pill will ever work if it’s got “PLACEBO” written on it: likewise, no PR strategy will work if it’s so much in-your-face to its potential audience.